Let’s talk about backlinks. Some people try to buy backlinks for as low as $5—but honestly, that’s not worth it. Instead, go for free backlinks. Don’t fall for reciprocal linking or paid links. Stick to free and organic backlink strategies. These are more sustainable and Google-friendly.
What Is a Destination URL?
When creating backlinks, remember that the “destination URL” is the link that will direct users to your target webpage. Along with that, use relevant anchor text—the clickable text users will see.
Directory Submission Overview
Now let’s move on to **directory submissions**. This is an off-page SEO technique where you submit your website to various directories under relevant categories. It helps improve your visibility and build backlinks naturally.
How to Submit to Directories
- Find Directories – Search for directory submission sites that are relevant to your niche. For example, if your website is about digital marketing, look for directories in marketing, education, or online business.
- Choose the Right Category – Always pick a relevant category such as “Education and Training” or “Marketing.”
- Submit Your Website Details:
– Website Name: Enter the name of your website or business.
– Website URL: Copy and paste the exact URL you want to submit.
– Title : Use a clear, keyword-rich title like “Digital Marketing Course in Hyderabad.”
– Description : Write a concise and informative description of your services or website.
- Approval Process – After submission, most directories will review your entry. If it’s approved, it will go live and contribute to your backlink profile.
Tips for Successful Submissions
– Target doing at least 20 directory submissions to start building your backlink profile.
– Always keep a record of where you submitted—this helps in tracking progress.
– Focus on niche-relevant directories** for better SEO impact.
Blog and Web 2.0 Submissions
Alongside directory submissions, consider posting on platforms like WordPress.com or Blogger. These Web 2.0 platforms are a great way to create additional content, include backlinks, and boost authority.
– Example: If you create a blog post titled “Top Digital Marketing Strategies for 2024” and link it back to your course website, you’ve just earned a quality backlink.
Commenting and Engagement
Engaging with other blogs in your niche can also help. Leave meaningful comments on related posts. Make sure your comments add value and aren’t just spam. Some blogs allow you to leave a link with your name or profile—these are bonus backlinks.
Summary
So, to recap:
– Focus on free backlink sources—avoid paid or reciprocal links.
– Use directory submissions to gain initial traction.
– Add Web 2.0 properties to your content strategy.
– Engage through blog comments for additional exposure.
All these activities contribute to your SEO growth and help improve your online visibility—something that’s essential before or alongside running Google Ads.
